Useful INFO
ADDRESS: Alpinastrasse 23
3780 Gstaad
Switzerland
WEBSITE : www.thealpinagstaad.ch
PAGE INSTAGRAM: thealpinagstaad
The Hotel's HIGHLIGHTS
A true resort with extraordinary views.
The Alpina Gstaad (5*) is a place of refinement and elegance, with an exclusive Six Senses spa and only 56 rooms and suites, overlooking the surrounding mountain range.
Instagram's PLUSES/MINUSES
👍🏼 Header mentioning the category and philosophy of the establishment, redefining alpine luxury (customer-oriented)
👍🏼 Featured stories with a design consistent with the hotel logo (clarity for the customer and relevance)
👍🏼 Publications alternate vertical and horizontal formats with white stripes (gives identity to the wall)
👍🏼 Publication comments mention the main #hashtags followed in the first comment by general hashtags (increases readability)
👍🏼 Systematic use of emojis in publication comments (gives a graphic and playful side)
👎🏼 In contrast to the F&B department, the spa is given little prominence in publications, even though it is a real asset for the hotel.
