5/5/2021
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Videos

Barceló Hotel Group

Useful INFO

Spanish Hotel Group - Southern Europe, Islands, Africa, South Asia

WEBSITE : www.barcelo.com
INSTAGRAM PAGE :
@barcelohotelsresorts

Hilton's Pluses

Holidays in the sun: A guaranteed change of scenery.
The Barceló Group is comprised of 250 hotels in 22 countries making it Spain's second largest hotel chain with most of its hotels located in sunny destinations.

PLUSES/MINUSES of the Video

👍🏼 Highlighting of "paradise" destinations (consistent with the destinations offered)
👍🏼 Highlighting of the personalization of customer arrivals (Director's word / Passage: 0:05min)
👍🏼 Adaptability of the hotels to both couples and families (in line with the target clientele)
👍🏼 Delicate music synonymous with relaxation and upscale
👍🏼 Representation of all the group's brands and enunciation of the latter at the end (visibility for the customer)

👎🏼 Overacted guest staging (unnatural)

Watch the VIDEO

You can also discover many videos on the group's social networks, as well as on its Youtube channel. Barceló has made several videos to motivate Spanish travellers to stay in its resorts and hotels after the COVID-19 crisis.