Useful INFO
ADDRESS: 111 Lake Louise Dr,
Lake Louise, AB T0L 1E0
Canada
WEBSITE : www.fairmont.com/lake-louise
PAGE INSTAGRAM : @fairmontcll
The Hotel's PLUS
Between mountain and lake, an exceptional environment.
The Fairmont Chateau Lake Louise (5*) is surrounded by majestic peaks, the magnificent Victoria Glacier and faces Lake Louise, in the heart of Banff National Park in Alberta, a UNESCO World Heritage Site.
Instagram's PLUS/MINIMES
👍🏼 Highlighting of the exceptional location in the page header (clarity for the customer and charming asset of the hotel)
👍🏼 Design of the front page stories in line with the Fairmont brand image (belonging to a prestigious brand)
👍🏼 Recurrent highlighting of Lake Louise (Wow effect of the hotel)
👍🏼 Intense colors in turquoise and emerald tones (paradise effect)
👍🏼 Question integrated in the comments of publications (interaction with the customer)
👎🏼 Hard to identify account name (can make searching for the hotel complex on Instagram)
👎🏼 Plenty of front page stories (lack of visibility)
