Useful information
ADDRESS: 700 Fifth Avenue at 55th Street
WEBSITE : The Peninsula New York
INSTAGRAM : @thepeninsulanyc
The hotel's PLUS
Conveniently located on Fifth Avenue and 55th Street in midtown Manhattan, The Peninsula New York is in the heart of sumptuous shopping, entertainment and cultural tours. The hotel is steps from Central Park, Rockefeller Center, 5th Avenue shopping, fabulous restaurants, historic museums and exciting Broadway theatres. What more could you ask for?
The PLUS/MINUS of the Website
👍🏼 Video in the background of the welcome screen (qualitative content, in the image of the hotel)
👍🏼 The menu bar always accompanies the visitor, whether at the top, middle or bottom of the page (allows for quicker changes)
👍🏼 Language choice at top right (easy access for the user)
👍🏼 Balanced content (texts, photos, graphics) → generates visual consistency that makes it more attractive and understandable.
👎🏼 A bit too much information (does not focus on the essential and therefore loses the reader's intention)
An overview of the WEBSITE
